Hotstar Launches Self-Serve Advertising Platform: A New Era in Digital Marketing

Hotstar, a prominent Indian digital and mobile entertainment platform owned by Disney+ Hotstar, has been a game-changer in the streaming industry. Known for its vast library of movies, TV shows, and live sports, Hotstar has expanded its offerings to include a self-serve advertising platform, catering to a diverse range of advertisers. This platform empowers businesses of all sizes to reach Hotstar's extensive user base efficiently and effectively.

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Overview of the Self-Serve Platform

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Hotstar's self-serve advertising platform is designed to be user-friendly, allowing advertisers to create, manage, and optimise their campaigns with ease. This system is particularly beneficial for small and medium-sized enterprises (SMEs) and individual marketers. The self-serve platform offers a streamlined process for ad creation, targeting, and reporting.

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Campaign Planning on Hotstar

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Plan Your Campaign in 7 Easy Steps

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Step 1: Access the “Plan Campaign” Section: Choose your desired tournament and create a new ad set.

Step 2: Enter Campaign Parameters: Specify your budget, ad format, ad length, targeting options, and campaign dates.

Step 3: Review Estimated Metrics: At the top of the screen, view estimated reach, impressions, and eCPM based on your chosen parameters.

Step 4: Add Additional Ad Sets: If needed, click on “Add New Ad Set” to include more ad sets within the same campaign.

Step 5: Save and Proceed to Campaign Setup: After adding all ad sets, save the plan and move on to campaign setup, where all details will be automatically populated.

Step 6: Add Video Creative and Review: Upload your video creative, review all campaign details, and submit it for approval.

Step 7: Approval Process: Our Ad Review team will review your creative and respond within 4 hours. If approved, your campaign will be configured and will go live on the scheduled start date. If rejected, follow the provided instructions to revise and resubmit your creative for review.

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Note: Ensure that your campaign is set up at least 48 hours before the start date. The minimum turnaround time between campaign setup (with approved creatives) and the campaign start date should be at least 48 hours.

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Ad Format

What ad formats can you use for campaigns on the Self-Serve platform?

The Self-Serve platform offers two types of ads for your campaigns:

• Mid-roll ads
• Pre-roll ads

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Targeting

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Reach passionate cricket fans on a large scale with over 75 targeting options, allowing you to combine multiple parameters for precise reach during the Asia Cup 2023 and ICC Men’s Cricket World Cup 2023. Disney+ Hotstar leads the industry with world-class targeting solutions and pioneering innovations.

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Conclusion

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Hotstar's self-serve advertising platform is a robust tool that democratises access to digital advertising. By providing a user-friendly interface, diverse ad formats, and advanced targeting options, it empowers advertisers to reach their target audience effectively. As digital advertising continues to evolve, platforms like Hotstar's self-serve offering play a crucial role in enabling businesses of all sizes to compete in the digital marketplace. Whether for brand awareness, lead generation, or direct sales, Hotstar's self-serve platform offers a versatile solution for achieving various marketing goals.

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Source: Hotstar 

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