Balaji Loganathan

Enhance your YouTube video performance by understanding the unique ranking algorithms and discovery mechanisms. Unlike Google Search, YouTube focuses heavily on user engagement and satisfaction rather than metadata alone. Personalized recommendations, homepage suggestions, and trending videos all play key roles in content visibility.

Google has rolled out ads within its AI Overviews, a feature previewed at the 2024 Google Marketing Live event.

Google has begun rolling out AI-powered search result pages in the U.S., starting with recipe-related searches on mobile devices. This update integrates multiple content formats, offering users a more personalized experience.

As digital marketing continues to evolve, Google Ads has integrated AI video enhancements to help advertisers optimize their video campaigns with minimal effort. These enhancements are designed to maximize the performance of video ads by adapting them to different platforms, formats, and user preferences. In this tutorial, we'll walk you through how to effectively use AI video enhancements in Google Ads to create more compelling, adaptable, and efficient ad campaigns.

YouTube has introduced a suite of new tools for Shorts creators, aiming to make content creation more accessible and engaging. The update includes features like Auto Layout for effortless reframing, Text-to-Speech narration, interactive "Add Yours" stickers, new Minecraft-themed effects, enhanced caption editing, and advanced remixing capabilities. These tools are designed to simplify the creation process, foster engagement, and boost creator earnings, making YouTube Shorts a competitive platform against other short video apps.

Discover the latest update from Google Analytics with new user conversion rate metrics. Learn how these insights can help optimize your marketing strategies and improve user engagement. Stay ahead with detailed data on user and session key event rates automatically integrated into your reports

Navigating PPC for the first time or working with a new client can be challenging, especially when trying to gauge success. While everyone aims to create standout ads with the highest CTRs and best conversion rates, what qualifies as a good metric can vary significantly between industries

PayPal is building an ad network powered by its massive user base (around 400 million) and their shopping habits. This means personalized promotions and targeted ads based on your purchase history.

Quick commerce, or q-commerce, is an e-commerce spin-off focused on lightning-fast deliveries, typically within minutes or an hour. It's perfect for those times you need something urgently – groceries, medicine, even party supplies – delivered to your doorstep in a flash.

Hotstar, a prominent Indian digital and mobile entertainment platform owned by Disney+ Hotstar, has been a game-changer in the streaming industry. Known for its vast library of movies, TV shows, and live sports, Hotstar has expanded its offerings to include a self-serve advertising platform, catering to a diverse range of advertisers. This platform empowers businesses of all sizes to reach Hotstar's extensive user base efficiently and effectively.

Amazon recently unveiled Performance+, an AI-driven ad product designed to automate campaign management and optimization, aiming to lower cost-per-acquisition (CPA) by leveraging predicted conversion rates. This tool represents Amazon's foray into the AI-powered ad automation market, traditionally dominated by Google and Meta.

From creative enhancements to immersive shopping advertisements, along with fresh reporting features, here's a summary of all the AI advancements unveiled at Google's yearly event.

Generate more B2B leads from your PPC campaigns by utilizing AI automation, Hyper-Personalization, Account-Based Marketing, , Capitalize on LinkedIn Ads and Video.