Performance Marketinng

Google has rolled out ads within its AI Overviews, a feature previewed at the 2024 Google Marketing Live event.

As digital marketing continues to evolve, Google Ads has integrated AI video enhancements to help advertisers optimize their video campaigns with minimal effort. These enhancements are designed to maximize the performance of video ads by adapting them to different platforms, formats, and user preferences. In this tutorial, we'll walk you through how to effectively use AI video enhancements in Google Ads to create more compelling, adaptable, and efficient ad campaigns.

Navigating PPC for the first time or working with a new client can be challenging, especially when trying to gauge success. While everyone aims to create standout ads with the highest CTRs and best conversion rates, what qualifies as a good metric can vary significantly between industries

PayPal is building an ad network powered by its massive user base (around 400 million) and their shopping habits. This means personalized promotions and targeted ads based on your purchase history.

Generate more B2B leads from your PPC campaigns by utilizing AI automation, Hyper-Personalization, Account-Based Marketing, , Capitalize on LinkedIn Ads and Video.