Case Study 2: Elevating E-Commerce Growth with SEO & PPC

Industry: E-Commerce

‍Target Location: India

‍Duration: 2 Years

‍Achievements

• ‍2X ROAS: Achieved double the return on ad spend through data-driven PPC campaigns.
• ‍75% Increase in Organic Traffic: Significantly enhanced visibility and drove high-quality website visits.

Strategies Implemented

SEO Optimisation

• ‍‍Conducted in-depth keyword research to target high-intent e-commerce queries.
• Optimised product pages and categories for search rankings and user experience.
• Enhanced technical SEO with mobile responsiveness, structured data, and improved site speed.

Content Marketing

• ‍‍Developed engaging blogs and promotional content around luxury products and gifting.
• Implemented FAQ sections and buyer guides to address customer queries and enhance engagement.

‍PPC Campaigns

• ‍‍Designed and executed targeted ad campaigns for high-value product categories.
• Optimised bidding strategies and ad creatives to improve click-through rates and ROI.

‍Performance Tracking

• ‍‍Continuously monitored SEO and PPC strategies using analytics insights.
• Refined campaigns based on real-time performance data to maximise results.

Results

• ‍75% Increase in Organic Traffic: Attracted more qualified users to the website, boosting visibility.
• ‍2X ROAS: Improved paid campaign performance, significantly increasing e-commerce revenue.