GroCat Digital

Industry: Digital Healthcare‍

Target Country: India

‍Duration: 2 Years

‍Achievements

10X Increase in Organic Traffic: Achieved exponential growth in website visits through optimised SEO strategies.
6X Growth in Organic Conversions: Drove significant increases in consultations via organic channels.

Strategies Implemented

Keyword Optimisation

Focused on high-volume keywords related to online doctor consultations.
Targeted specialty-based and specialty + city combinations to cater to location-specific searches.

‍On-Page & Technical SEO

Optimised key target pages for better user experience and search engine rankings.
Enhanced mobile responsiveness, improved site speed, and implemented structured data (schema markup) to boost visibility.

‍Target Page Creation

Strategically developed pages for specialties, specialty + city, symptoms, and lab tests.
Ensured comprehensive coverage of relevant search queries.

‍Content Creation

Produced engaging blogs, detailed guides, and guest articles to educate and captivate users.
Focused on creating content that drives traffic while aligning with user intent.

‍Link-Building Campaigns

Acquired high-quality backlinks through guest blogging and competitor backlink analysis.
Created shareable content to attract natural backlinks.

Results

10X Increase in Organic Traffic: Established the platform as a trusted resource for healthcare consultations.
6X Growth in Organic Conversions: Increased the number of consultations booked through organic search channels.