Bharathi Kuppusamy

Google is currently deleting a significant number of reviews, with 73.1% of those removed being 5-star ratings. This trend reflects Google's efforts to combat fake and incentivized reviews, which can distort businesses' online reputations. Research conducted by GMBapi, analyzing over 5 million reviews, reveals that while negative reviews are also targeted, they are less frequently deleted compared to positive ones.

Once upon a time, in the early days of the internet around 2001, SEO was considered a part of SEM. However, as digital marketing evolved, SEM came to refer specifically to a type of paid marketing. So, what’s the difference?

In the realm of startups, digital marketing has emerged as a vital tool for growth and success. Understanding the intricacies of digital marketing strategies for startups can significantly impact the scalability and profitability of your venture. Let's delve into the comprehensive guide that emphasizes the benefits, scaling tactics, measurement metrics, decision-making processes, and optimal budget allocation strategies for startups in the realm of digital marketing.

The digital marketing landscape is constantly evolving, and Google's algorithm updates play a significant role in shaping this evolution. The March 2024 core update was particularly noteworthy, prompting a reevaluation of website optimization strategies across industries.